Visual Merchandising Photography

If one day you have the chance to walk along the streets without a planned destination in mind maybe you will realise how interesting it is to just watch life. I guess this is something I notice from my passion of street photography. Luckily, I often practice it when I am shooting for Visual Merchandising projects. While there, looking at people walking by at their unique paces and styles in front of or in the stores, I can observe the moments they shift from the hustle to the stillness of appreciation. Even for just a second or two, it is wonderful to catch the instant people slow down and give their selves over to the opportunity to admire what is on display with such grace.

Visual Merchandising photography is one of a kind, and I simply love it. I briefly described one of the reasons why I’m fond of it, but there is so, so much more. Designing displays for finely crafted brands is a very artistic and devoted job. Being able to capture in a photograph, the interaction between a creation and an audience is almost like capturing a moment in time, as if that sensation that effected the observer could stay for longer, even reaching others and also giving them the chance to feel mesmerised by high-level pieces of work.

I would love to talk about your projects and ideas. For any questions, more information or inquiries, please, don’t hesitate to send me a message.